Since forming in 1999, Elite Fire Protection have quickly positioned ourselves at the forefront of the fire safety industry, providing high quality services at a wide range of businesses and properties.

Specialising in all aspects of fire safety within your premises, Elite Fire focus on the satisfaction and safety of our customers, providing a comprehensive after-sales care service.

Being able to offer complete fire safety products and services, from fire alarms and fire extinguishers to training and risk assessments, means that we can tailor our services to the specific needs of each premises. Get in touch today for a free site survey and quotation.

Over the past 17 years, we have worked hard to build strong relationships with many clients that operate across a wide range of fields, including commercial offices, retail environments, schools, cafes and restaurants, construction companies, media organisations and many more.

Whatever the nature of your business, the technicians at Elite Fire are on hand to ensure that your premises stay safe and in full compliance with all legal requirements.

Over the last couple of decades, we have carefully put together a team of expert fire safety technicians with a wide range of skills and over 150 years’ experience between them.

Within our group, we have two main companies – Elite Fire Protection Ltd & Arena Fire Systems Ltd.

We appreciate how important your privacy is and recognise that we are being trusted with protecting it, so the purpose of this privacy notice is to give you a clear explanation about how we collect and use your personal data.

We think it’s important that you read this privacy notice in full so that you understand what data we collect about you, how we collect, use and look after that data, what privacy rights you have and how the law protects you.

IMPORTANT INFORMATION AND WHO WE ARE

This privacy notice aims to give you information on how Elite Fire Protection Ltd. collects and processes your personal data through your use of this website, including any data you may provide when you use our website and apps, purchase products or services from us, contact us over the phone or by email,.

For all of our services, the data controller – the company that is responsible for personal data – is Elite Fire Protection Ltd. We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. You can contact our DPO by emailing us at info@elitefire.co.uk. If you’d prefer, you can also write to us at Data Protection Officer, Unit 8-10 Egham Business Village, Crabtree Road, Egham, Surrey, TW20 8RB.

Purpose of this privacy notice

This privacy notice aims to give you information on how Elite Fire Protection Ltd. collects and processes your personal data through your use of our website, purchase products or services from us, contact us over the phone, by email or fax, or sign up to any of our mailing lists.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Controller

For all of our services, the data controller – the company that is responsible for personal data – is Elite Fire Protection Ltd. Depending on which website you are using, you might see us operating under one of our trading names which include Elite Fire Protection Ltd. & Arena Fire Systems Ltd.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, you can contact our DPO using the details set out below.

How to contact us

Questions, comments and requests regarding this privacy notice are always welcomed, so if you have any or would like to exercise any of your legal rights, please don’t hesitate to contact us. You can contact our DPO by emailing us your initial inquiry to info@elitefire.co.uk and this will be forwarded on for follow up to the DPO.

If you’d prefer, you can also write to us at Data Protection Officer, Unit 8-10 Egham Business Village, Crabtree Road, Egham, Surrey, TW20 8RB.

If you feel you need to, you also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

Changes to the privacy notice

We may change this privacy notice from time to time, to reflect how we are processing your data.

If we make significant changes, we will make this clear on our websites or by such other means of contact such as email, so that you are able to review the changes before continuing to use Elite Fire Protection Ltd. services.

This version of the privacy notice was last updated on the date set out at the bottom of the page and historic versions can be obtained by contacting us.

Third-party links

Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

THE PERSONAL DATA WE COLLECT ABOUT YOU

We collect, use, store and transfer different kinds of personal data about you to enable us to provide you with fire related services and contractual agreements; to help us monitor and improve the services we provide and, where we are permitted to, to tell you about upcoming products that we think you may like.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Name and contact details – this includes your name, title, billing address, delivery address, email address and telephone numbers.
  • Payment information – this includes your bank account and/or payment card details.
  • Purchase history – this includes details about previous purchases with us.
  • Customer service history – this includes interactions with us over the phone, via the website or on social media.

Unless we have told you otherwise in a specific privacy notice, we do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). The only exception to this is where you have specific disability needs which we need to be aware of in order to make reasonable adjustments and be able to perform our contract with you and comply with our obligations pursuant to social protection and equality laws.

If you don’t provide personal data

You don’t have to give us any of your personal data but, if you don’t, you are unlikely to receive our optimal customer service experience. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with tickets to an event or parking at our venues).

Keeping your personal data up-to-date

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

HOW WE COLLECT YOUR PERSONAL DATA

We collect personal data from and about you when you do things like purchase products and services from us. We do not use cookies to understand your browsing behaviour on our website.

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your name and contact details and payment information by filling in forms or by corresponding with us by post, phone, email or otherwise.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources.
  • Name and contact details, payment information and purchase history from providers of technical, payment and delivery services.

HOW WE USE YOUR PERSONAL DATA

We will use your personal data where we need to perform a contract with you, where it is necessary for our legitimate interests, where you have asked us to or where we need to comply with a legal obligation. We have described what we do with your personal data and why we do it in the table in the expanded part of this section.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out in the tables below a description of what we do with your personal data and why we do it. We have also identified what our legitimate interests are where appropriate.

Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

How? What? Why?
To register you as a new customer and manage your account Name and contact details To perform our contract with you. We can’t set up an account for you if we don’t know who you are.
To take payments Payment information To perform our contract with you.
To provide customer service and support Purchase history

Customer service history
To perform our contract with you. You expect (and we want to deliver) the best possible customer service.
To provide training to our staff Customer service history We have a legitimate interest – so that we can make sure you get the best possible customer service.
To send you information about our new products and services Name and contact details

Marketing preferences
We have a legitimate interest – to develop our events, products and services and to grow our business.

If you’re not an existing customer, we will only send this information with your permission.

MARKETING MESSAGES AND PROMOTIONAL OFFERS

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

You will receive marketing communications from us if you have requested information from us or purchased products or services from us. You’ll also receive these communications if you have said that we can send them to you when you provided us with your details when you signed up for a newsletter.

You can tell us that you want to stop receiving marketing communications from us at any time. You can do this by contacting us directly by email, post or over the phone.
We’ll process any such request as quickly as we can, but it might take a few days for all of our systems to be updated.

COOKIES

By using this website you consent to the usage of data captured by the use of cookies. Cookies allow us to do multiple things to enhance and improve your browsing experience on our website. If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies. We use cookies to track visitors to our website; these details are in no way personal or identifiable details and will never be shared. Our cookies are for the sole purpose of improving the performance of our website for you, the user; this includes allowing us to geo-target our users, to make websites more personal and relevant to you.

Below are the third party tools we use:

Google Analytics

Page views, source and time spent on website are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website. Using Google Analytics we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future. We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy. Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: tools.google.com/dlpage/gaoptout/

Google Analytics Advertiser

We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:

  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting
  • Remarketing with Google Analytics

This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.

Google AdWords

We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.

DoubleClick

We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.

Website Optimiser

Our website optimiser uses cookies to remember your search history. The information collected is anonymous and not personally identifiable, and allows us to generate more relevant results for your searches in the future.

Call Tracking

We use Call Tracking to set dynamic phone numbers on our site. These help us identify how you found the website when you call us and allows us to identify the source that you used to find the website. It gives a better idea of our users’ requirements and lets us tailor our advertising methods in the future. If you phone us, your call may be recorded for training and quality purposes.

Facebook

We use technology on our site called Facebook Pixel. This allows us to track visitors who are referred here, to our website, via a Facebook / Instagram page, app, advert.

While we will share information in relation to your visit to our website with Facebook, this do not include specific information about your personal details. The information will be used by Facebook, on our behalf, to survey the performance of our advertisements. We also use Facebook Pixel to allow us to present adverts on and off Facebook.

You can find out more about this on Facebook’s data use policy page, which details the information we share in accordance with their policy.

To change permissions for Facebook Conversion Tracking, more information is available here.

Twitter

Our site uses Twitter Conversion and Remarketing tracking. We use this technology to track any visitors who were referred to our website via a Twitter advertisement for advertising performance purposes, in addition to allowing us to present adverts on Twitter. Please see Twitter’s Privacy Policy for more information and detail. To change your privacy settings, visit here.

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

SHARING YOUR PERSONAL DATA

We’re serious when we say we’re committed to protecting your privacy – we want to earn and maintain your trust, so we do not sell any of your personal data to any third party.

We do, however share your personal data with certain companies who play an essential part in enabling us to provide our products and services to you, such as payment providers, IT and system administration providers and others who help us run our business. You can rest assured however that we require all third parties to respect the security of your personal data and to treat it in accordance with the law and we do not allow our third-party service providers to use your personal data for their own purposes.

We do not, and will not, sell any of your personal data to any third party – including your name and contact details and your payment information. We’re serious when we say we’re committed to protecting your privacy – we want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

We do, however, share your personal data with the following categories of companies as an essential part of being able to provide our products and services to you, as set out in this notice:

  • Companies and trading divisions within the Elite Fire Protection Ltd., as sometimes different bits of our business are responsible for different activities
  • The Companies that do things to get your purchases and services to you, such as payment service providers, order packers and delivery companies
  • Professional service providers, such as IT and system administration providers who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

SENDING YOUR PERSONAL DATA TO COUNTRIES OUTSIDE EUROPE

Sometimes we might need to transfer your personal data to third-party processors outside the European Economic Area (EEA) – for example, this might be required to process your payment details or provide support services. We will only do this if there are appropriate safeguards in place to make sure your personal data receives the same protection as when it is being processed inside the EEA.

KEEPING YOUR PERSONAL DATA SECURE

We’re committed to keeping your personal data secure and have put in place a high level of security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

We’re committed to keeping your personal data secure and have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

HOW LONG WE WILL KEEP YOUR PERSONAL DATA FOR

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.

In some circumstances, you can ask us to delete your data: see the section detailing your legal rights below for further information.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

YOUR LEGAL RIGHTS

You have lots of legal rights relating to your personal data, including the right to object to processing of your personal data or to withdraw consent.

You have lots of legal rights relating to your personal data. You can get more information on each of the rights we’ve summarised below by taking a look at the glossary in the bottom section of this privacy notice:

  • The right to request access to your personal data.
  • The right to request correction of your personal data.
  • The right to request erasure of your personal data.
  • The right to object to processing of your personal data or to withdraw consent.
  • The right to request restriction of processing your personal data.
  • The right to request a transfer of your personal data to another service provider.

If you wish to exercise any of the rights set out above or if you have any questions or a complaint, please contact us.

NO FEE USUALLY REQUIRED

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

WHAT WE MAY NEED FROM YOU

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

TIME LIMIT TO RESPOND

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

GLOSSARY

We recognise that some of the privacy law terminology can be a bit complicated so we have included a Glossary at the end to provide a bit more detail on the meaning of some of the terms used in this privacy notice.

LAWFUL BASIS:

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. For example, where we are sending you event tickets you have purchased from us or where you have entered a competition on our website, we will be processing your personal data on the basis that it is necessary for us to do so in order to perform a contract between us.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

YOUR LEGAL RIGHTS:

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Elite Fire Protection Ltd. Privacy Notice – version 1.1 (24-05-18)

Contact us for a free risk assessment quote Call for more information on 020 3124 1632